Grow Your Business
with
Targeted Content Marketing
Photo by MARIA ECKELL from Pexels
- Increase your traffic with SEO articles and blog posts targeting your ideal customer. Consistently sharing helpful and attention-grabbing information with your audience can build loyalty.
- Build a loyal customer base with e-newsletters sharing updates and deals. Include specials for subscribers only.
- Highlight your customer success stories with case studies that take your reader on a journey with happy customers. Stories that show how you solved their problems and helped their customers.
Invest in Your Business
With a Content Marketer
Working together, we will partner to achieve your goals through content written specifically for your target audience.
When creative storytelling is combined with target audience research, your website’s content will engage your readers in your story. This engagement forms a connection with your potential customers, donors, and volunteers.
My Services:
Website Audit
Website audits include a comprehensive review of your website’s content, pages, and navigation. Your site should be mobile-friendly, up-to-date, and easy to navigate.
During the review, I will check for SEO (search engine optimized) and conversion content to be sure your site can be found by your target prospects, and they are guided to take a specific action. I will also verify that your business is represented correctly on Google Maps and in search engines.
Blog Posts and Articles
Blog posts and articles can convey your core values and goals in an informative and conversational format. Consistent posting can build relationships with your readers. Your stories bring insights to current and prospective customers, members, volunteers, and donors. Your blog is a place where your prospect gets to know you and where you can make community connections.
Case Studies
Case studies convert interested readers into clients, donors, and volunteers by highlighting the successes of your organization through real-life examples. More in-depth than a blog post, the case study shows the effectiveness of your product and services. These detailed before and after stories highlight the changes your customers have experienced through your business.
E-Newsletters
E-Newsletters are great for consistent connections with your customers, members, donors, and volunteers. Newsletters provide helpful articles and tips about your products and services. Exclusive deals and announcements for your subscribers make them a part of your inner circle. Choose monthly or weekly to share current events and messages.
Hi, I’m Peggy Staver
Prior to becoming a freelance content writer and marketer, I spent 15 years writing technical documents and customer-focused letters for the financial services industry.
I worked closely with business users requesting changes to their software applications. The process of reviewing what was happening now and what they wanted to happen involved asking a lot of questions to determine the Why behind their request.
After gathering the requirements, I wrote the specs – a document that clearly stated their changes in a way that the user and programmer would understand. This is the same process I take when starting a new client project.
I have a BA in Communication Studies and have been writing most of my life. I am a member of the American Writers and Artists Institute and the Professional Writer’s Alliance. I am an AWAI Certified Case Study Specialist, Email Marketing Specialist, and UX Copywriting Specialist. I am also an experienced blogger who understands the importance of search-engine-optimized content.
My clients are small businesses, RV parks and resorts, and non-profits.
Let’s Connect!
I would love to hear about your business and projects. Understanding your business and your goals is an important part of writing for you.
We will chat on a discovery call. I want to know what has and hasn’t been working with your current content.
Understanding your goals and your target audience is key to producing content that converts readers into customers.
If you are not sure what content you need, let’s talk. I will be happy to make suggestions.
A Little More Personal
After traveling full-time in an RV for 5 years, my husband and I recently settled in a small suburb of Kansas City, Missouri. We loved our life on the road and are still in contact with the friends and clients we met.
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